FREDRIKS
RECRUITMENT
FREDRIKS IS A GLOBAL EXECUTIVE SEARCH FIRM WORKING ACROSS SENIOR LEADERSHIP AND SPECIALIST ROLES. I CREATED A COMPLETE REBRAND FOR THE BUSINESS, COVERING THE IDENTITY, TONE OF VOICE AND DIGITAL PRESENCE. THE SYSTEM WAS BUILT AROUND A REFINED WORDMARK, CROWN ICON, OXFORD BLUE COLOUR PALETTE AND A MORE CONSIDERED APPROACH TO PHOTOGRAPHY, GIVING THE BRAND A SHARPER, MORE PREMIUM FEEL. THE IDENTITY WAS THEN ROLLED OUT ACROSS THE WEBSITE, STATIONERY, DIGITAL ASSETS AND WIDER BRAND COLLATERAL.
INDUSTRY
RECRUITMENT / EXECUTIVE SEARCH
MY ROLE
BRAND IDENTITY / ART DIRECTION / DIGITAL DESIGN
RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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