HYPEBEAST X
POLAROID
A LIMITED-EDITION T-SHIRT CREATED FOR POLAROID AT HYPEBEAST FLEA IN LONDON. THE DESIGN TAKES THE TRUMAN BREWERY (THE HOME OF THE EVENT) AND REWORKS IT AS A HAND-DRAWN POLAROID IMAGE, USING THE VENUE ITSELF AS THE MAIN GRAPHIC. EVENT DETAILS, COORDINATES AND POLAROID BRANDING ARE BUILT INTO THE COMPOSITION, GIVING THE SHIRT THE FEEL OF A PIECE MADE SPECIFICALLY FOR THAT WEEKEND RATHER THAN STANDARD EVENT MERCH. THE FINAL DESIGN WAS APPLIED ACROSS BLACK AND WHITE TEES WITH A LARGE BACK GRAPHIC AND A CLEAN, STRIPPED-BACK FRONT.
INDUSTRY
FASHION
MY ROLE
GRAPHIC DESIGN & ILLUSTRATION
MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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