[ LACOSTE X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT NEGOTIATION & MANAGEMENT / CREATIVE SUPERVISION

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LACOSTE WAS A GOOD OPPORTUNITY FOR POLAROID, AS BOTH BRANDS SHARE A RICH HERITAGE IN STYLE AND AUTHENTICITY. THIS PARTNERSHIP ALLOWED US TO BLEND LACOSTE'S CLASSIC SPORTSWEAR AESTHETIC WITH POLAROID'S ICONIC IMAGERY AND IP, CREATING A UNIQUE COLLECTION THAT APPEALED TO FASHION-FORWARD CONSUMERS. BY ALIGNING WITH LACOSTE, WE REINFORCED POLAROID'S PRESENCE IN THE LIFESTYLE MARKET WHILE CELEBRATING THE FUSION OF ART AND EVERYDAY FASHION. [ MARCH 2021 ]