[ LEGO X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT NEGOTIATION & MANAGEMENT / CREATIVE SUPERVISION

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THE COLLABORATION WITH LEGO EMERGED THROUGH THEIR IDEAS PROGRAM, PRESENTING A CREATIVE OPPORTUNITY THAT POLAROID SIMPLY COULDN'T TURN DOWN. THIS PARTNERSHIP ALLOWED US TO COMBINE THE PLAYFUL SPIRIT OF LEGO WITH POLAROID'S ICONIC BRAND, RESULTING IN A UNIQUE PROJECT THAT ENCOURAGED IMAGINATION AND CREATIVITY. BY JOINING FORCES, WE CELEBRATED BOTH BRANDS' COMMITMENT TO INNOVATION AND ARTISTIC EXPRESSION, APPEALING TO FANS OF ALL AGES. [ JANUARY 2024 ]