[ MARKET X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT NEGOTIATION & MANAGEMENT / CREATIVE SUPERVISION

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CHINATOWN MARKET (NOW MARKET) IS KNOWN FOR ITS VIBRANT STREETWEAR AND PLAYFUL DESIGNS. THIS PARTNERSHIP ALLOWED US TO CONNECT WITH A YOUTHFUL AUDIENCE WHILE CELEBRATING URBAN CULTURE AND CREATIVITY. BY COMBINING CHINATOWN MARKET'S BOLD AESTHETIC WITH POLAROID'S ICONIC IMAGERY, WE CREATED A UNIQUE COLLECTION THAT RESONATED WITH FANS OF BOTH BRANDS AND REINFORCED OUR POSITION IN THE STREETWEAR SCENE. [ OCTOBER 2020 ]