[ MODERN WORKS KOREA X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT NEGOTIATION & MANAGEMENT / CREATIVE SUPERVISION

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WE SIGNED A THREE-YEAR LICENSING AGREEMENT WITH MODERN WORKS KOREA TO FURTHER ENHANCE POLAROID'S PRESENCE IN THE ASIAN MARKET, PARTICULARLY IN KOREA, WHERE OUR BRAND IS HELD IN HIGH REGARD AT A PREMIUM PRICE POINT. THIS STRATEGIC PARTNERSHIP AIMS TO LEVERAGE MODERN WORKS' EXTENSIVE MARKET KNOWLEDGE AND DISTRIBUTION NETWORK, ENSURING THAT POLAROID REMAINS A SOUGHT-AFTER BRAND IN THE REGION. BY DOING SO, WE REINFORCE OUR COMMITMENT TO EXPANDING OUR GLOBAL REACH AND MAINTAINING OUR PREMIUM STATUS IN KOREA. [ 2022 - 2025 ]