MOON
MAGIC
MOON MAGIC IS A LOW-SUGAR, 100% VEGAN CHOCOLATE BRAND REIMAGINING FAMILIAR CANDY BAR FLAVOURS IN A BITE-SIZED FORMAT. MY ROLE COVERS THE FULL CREATIVE OUTPUT FOR THE BRAND — FROM PACKAGING, CAMPAIGN ARTWORK AND SALES MATERIALS TO RETAIL ACTIVATION, APPAREL, PRESENTATION DECKS, DIGITAL ASSETS AND EVERYTHING IN BETWEEN. THE WORK IS BUILT AROUND A BOLD, PLAYFUL VISUAL SYSTEM THAT KEEPS THE RANGE COHESIVE WHILE GIVING EACH PRODUCT ITS OWN CLEAR IDENTITY.
INDUSTRY
FOOD & BEVERAGE
MY ROLE
FULL SERVICE CREATIVE
RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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