[ NEIGHBORHOOD X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CREATIVE SUPERVISION

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PARTNERING WITH NEIGHBORHOOD, THE RENOWNED JAPANESE STREETWEAR BRAND, WAS A STRATEGIC MOVE TO FURTHER ENHANCE POLAROID'S PRESENCE IN THE STREETWEAR AND HYPE CULTURE AT A PREMIUM PRICE POINT. THIS PARTNERSHIP AIMED TO SOLIDIFY OUR BRAND'S INFLUENCE IN JAPAN, BLENDING NEIGHBORHOOD'S EDGY, URBAN AESTHETIC WITH POLAROID'S ICONIC SX-70. BY DOING SO, WE REINFORCED OUR COMMITMENT TO MAINTAINING A STRONG PRESENCE IN THE JAPANESE MARKET AND APPEALING TO STREETWEAR ENTHUSIASTS. [ AUGUST 2023 ]