[ NIKE SB X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT NEGOTIATION & MANAGEMENT / CREATIVE SUPERVISION

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NIKE SB WAS A STRATEGIC MOVE TO CEMENT POLAROID'S PLACE IN BOTH HYPE CULTURE AND THE SKATEBOARDING WORLD. PARTNERING WITH A LEADING BRAND LIKE NIKE SB, WE CREATED THE HIGHLY COVETED DUNK LOW SNEAKER. THIS PROJECT AIMED TO PRODUCE THE MOST HYPED PRODUCT OF THE MOMENT, LEVERAGING THE POPULARITY OF BOTH BRANDS TO CREATE A STANDOUT ITEM IN THE MARKET. [ APRIL 2022 ]