nolo
decaf coffee
NOLO IS A LOW-CAFFEINE AND DECAFFEINATED COFFEE BRAND BUILT AROUND A SIMPLE IDEA: KEEP THE COFFEE, CUT THE CAFFEINE. I DEVELOPED THE BRANDING AND PACKAGING ACROSS THE FULL RANGE, INCLUDING READY-TO-DRINK CANS, GROUND COFFEE AND ESPRESSO CAPSULES. THE DESIGN SYSTEM USES A STRONG VERTICAL WORDMARK, CLEAR COLOUR CODING AND A STRIPPED-BACK LAYOUT TO KEEP THE RANGE CONSISTENT ACROSS DIFFERENT FORMATS WHILE MAKING LOW CAFFEINE AND DECAF EASY TO TELL APART.
INDUSTRY
FOOD & BEVERAGE
MY ROLE
BRANDING & PACKAGING DESIGN
MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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