[ OLD NAVY X POLAROID ]

 

LICENSOR & LICENSEE MANAGEMENT / CONTRACT MANAGEMENT / CREATIVE SUPERVISION

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OLD NAVY ALLOWED POLAROID TO EXPAND ITS REACH INTO THE MASS MARKET WHILE MAINTAINING OUR BRAND'S INTEGRITY. ALTHOUGH WE ARE SELECTIVE WITH MASS MARKET PRODUCTS, THIS PARTNERSHIP PROVIDED AN OPPORTUNITY TO OFFER POLAROID ITEMS AT AN ACCESSIBLE PRICE POINT. BY ALIGNING WITH OLD NAVY, WE BALANCED OUR HIGH-END, LIMITED PARTNERSHIPS WITH A BROADER MARKET APPEAL, ENSURING THAT POLAROID COULD BE ENJOYED BY A WIDER AUDIENCE. [ MARCH 2022 ]