POLAROID
LICENSING
A SERIES OF GRAPHICS CREATED FOR POLAROID T-SHIRTS, BUILT AROUND THE BRAND’S ARCHIVE OF CAMERAS, FILM, PACKAGING AND TECHNICAL MATERIAL. I DEVELOPED THE ARTWORK ACROSS A RANGE OF FRONT AND BACK PRINTS, USING ORIGINAL PRODUCT LANGUAGE, INSTRUCTIONAL GRAPHICS AND VISUAL REFERENCES FROM DIFFERENT PERIODS OF POLAROID’S HISTORY. THE RESULT IS A COLLECTION THAT FEELS ROOTED IN THE BRAND WITHOUT JUST REPEATING THE SAME FAMILIAR ASSETS.
INDUSTRY
FASHION
MY ROLE
GRAPHIC DESIGN & ILLUSTRATION
MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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