RATHBONES
TAILOR
RATHBONES TAILOR IS A MODERN, ONLINE-FIRST SUIT RENTAL BRAND BUILT TO MAKE FORMALWEAR FEEL MORE APPROACHABLE FOR A YOUNGER CUSTOMER. I CREATED THE BRAND IDENTITY AND VISUAL LANGUAGE ACROSS DIGITAL AND PHYSICAL TOUCHPOINTS, INCLUDING THE LOGO, TYPOGRAPHY, COLOUR SYSTEM, PACKAGING, GARMENT BAGS, STATIONERY, AND SIGNAGE. THE WORK BALANCES A CONTEMPORARY, RELAXED ATTITUDE WITH THE CONFIDENCE AND CRAFT OF TRADITIONAL TAILORING, GIVING THE SERVICE A CLEAR AND CONSISTENT IDENTITY FROM FIRST CLICK THROUGH TO DELIVERY.
INDUSTRY
FASHION
MY ROLE
BRAND IDENTITY / CREATIVE DIRECTION
RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
READ MORE ABOUT THIS PROJECT / CLIENT
MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
READ MORE ABOUT THIS PROJECT / CLIENT
