REYAL
PERFORMANCE
REYAL IS A MEN’S SELF-CARE BRAND WITH A CLEAN, DIRECT VISUAL IDENTITY BUILT ACROSS PRODUCT, DIGITAL AND RETAIL. I WORK ACROSS THE FULL CREATIVE OUTPUT FOR THE BRAND, COVERING GRAPHIC DESIGN, APPAREL, PACKAGING, E-COMMERCE, WEBSITE DESIGN, RETOUCHING, SOCIAL CONTENT, NEWSLETTERS, AMAZON ASSETS AND CAMPAIGN WORK. THE ROLE MOVES BETWEEN BIGGER BRAND MOMENTS AND THE DAY-TO-DAY CREATIVE, MAKING SURE EVERYTHING FEELS CONSISTENT, RECOGNISABLE AND PART OF THE SAME WORLD ACROSS EVERY TOUCHPOINT.
INDUSTRY
SELF-CARE
MY ROLE
FULL-SERVICE CREATIVE
MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY / PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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