MY NAME IS RUPE.
I'M A FREELANCE designer working across PRINT, DIGITAL, APPAREL and web. Focused on clear ideas and design that makes sense.
I LIVE IN AMSTERDAM.
MY EMAIL ADDRESS IS:
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palace skateboards x polaroid
graphic design
packaging design
A limited edition collaboration between Palace Skateboards and Polaroid that brought together two brands with a shared connection to creativity and culture. I led the design and development of the packaging, creating a visual system that balanced Palace's distinctive identity with Polaroid's heritage. The collection launched globally and further strengthened Polaroid's presence within skateboarding and contemporary streetwear.
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REYAL PERFORMANCE - ACTIVATION WITH ALTEA ACTIVE
SPATIAL DESIGN
GRAPHIC DESIGN
A retail activation created for REYAL PERFORMANCE AND Altea Active, one of Canada's leading luxury fitness clubs. I led the design and development of the experience across locker rooms, shower areas, and member touchpoints, introducing REYAL to a highly engaged fitness audience through a cohesive physical brand presence.
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POLAROID LICENSED APPAREL
GRAPHIC DESIGN
A series of graphic apparel collections created for Polaroid, drawing inspiration from the brand's rich archive of cameras, packaging, manuals, advertising, and visual assets. I developed original graphics and print concepts that translated decades of photographic heritage into contemporary apparel, creating collections that felt both nostalgic and relevant to a new generation of consumers.
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HYPEBEAST X POLAROID TEE
GRAPHIC DESIGN
Created for Hypebeast Flea in London, this limited edition graphic tee featured an original illustration of the event venue, reimagined within the iconic Polaroid frame. I developed the artwork specifically for the event, creating a piece that connected the physical location, Polaroid's visual language, and the creative community gathered around it.
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FREDRIKS
BRAND INDENTITY
A complete brand identity created for a modern recruitment business. I developed the visual identity, typography system, and brand applications, creating a distinctive and scalable framework designed to build trust, improve recognition, and support the company's growth across both digital and physical touchpoints.
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RATHBONES TAILOR
BRAND INDENTITY
A modern approach to suit rental designed for a new generation of customers. I led the creation of the brand identity and visual language, developing a system that balanced contemporary style with the confidence and craftsmanship traditionally associated with tailoring.
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NOLO DECAF COFFEE
PACKAGING DESIGN
A coffee brand created for a new generation of coffee drinkers seeking balance rather than excess. I led the development of the brand identity, packaging, and visual language, creating a contemporary lifestyle brand that combined speciality coffee culture with a more considered approach to caffeine consumption.
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MOON MAGIC CHOCOLATE FACTORY
BRAND IDENTITY
PACKAGING DESIGN
A confectionery brand developed to bring a fresh perspective to the better-for-you snack category. I led the creative development of the brand identity, packaging, and product visualisation, creating a distinctive system that balanced strong shelf presence with a playful and contemporary point of view.
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HOMEPAGE
RUPE
ARKELL
RUPE
ARKELL
MY NAME IS RUPE.
I'M A designer working across PRINT, DIGITAL, APPAREL and web.
I LIVE IN AMSTERDAM.
MY EMAIL ADDRESS IS:
SCROLL DOWN FOR SELECTED WORKS
